You Own Your Email List
While we often solely rely on social media for marketing our businesses, we do not own social media. Outages, accounts being deleted, and being in 'social media jail' are just a few examples of why you should not rely on your social accounts alone. With an email list, you'll always have access to your customers and can control the marketing that is actually seen by your customers.
Increased Sales
When someone joins your email list, they are usually already interested in your business and what you have to offer. Email subscribers are more likely to become customers and continue purchasing with you. With an email list, it makes it easier to focus your marketing efforts on people that already love your business.
Easily Get Message To Customers
Due to the nature of social media feeds, your customers are more likely to see an email from you in their inbox rather than a post on social media. Many consumers have email notifications set up to pop up on their phones making it even easier to get your message in front of them.
